Case Study: Life by John
Who makes the best client? Your husband, of course. The Spring and Summer of 2011 has been filled with multiple new branding and identity opportunities. In this article I will detail the processes and...
View ArticleHow to Choose a Graphic Designer
Today it seems that designers are a dime a dozen; anyone with a computer and a copy of Photoshop considers themselves a bona fide graphic designer. How can you possibly tell who’s good and who’s not?...
View ArticleFiring Clients: 6 Red Flags to Watch Out For
I just walked away from an $8,000 project. “What, are you crazy?!” Is probably what you’re thinking right now. Yes, I am crazy. Crazy enough to put my sanity and happiness before profits. The reason I...
View ArticleWhy I Renamed My Design Business
Introducing…Apex Creative Hi all! To my loyal followers and fans, thank you for all of your continued support, and for your interest in what I’ve been up to. As you may be wondering, why the heck would...
View Article5 Freelancer Myths
As a freelance graphic designer, I’ve come across a few myths in regards to my chosen profession. People seem to have some understandable, and sometimes strange, objections or concerns to hiring a...
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“Can’t I Just Set Up My Own WordPress Site?”
I get this sort of question a lot. Sometimes, I’ll run into a potential client who understands they might need help with their logo, or brochure…but for some reason, they’d like to be a little more...
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